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IMPACT Muang Thong Thani launches Choose & Chill Campaign

Travel News Asia Latest Travel News Podcasts Videos Monday, 2 August 2010

Thailand's IMPACT Muang Thong Thani has launched a Choose & Chill Campaign to penetrate four main targets in the local and international markets.

Designed especially for the MICE market, the main targets for the campaign are: 1) i-Exhibit package for exhibitions from Thailand and overseas; 2) i-Hotel and i-Con for local and international conference and meeting group; 3) i-Live for entertainment and concert group; and 4) i-Celebration for function organizer and corporate group.

Impacts 2010 business plan (April 2010 to March 2011) is to meet the increasing demand and the fierce competition of the MICE market. The launch, Choose & Chill, is to draw more clients to experience a diversity of the exceptional service especially made for MICE, said Mr Paul Kanjanapas, managing director of Impact Exhibition Management. Without wasting your time with several suppliers, our packages provide total solutions, combining facilities and services for conferences, exhibitions, expos, concerts, and entertainment shows. Plus, our customers can accumulate their points with our CRM Program, Impact Society Corporate Reward: Partnership for Success, following our corporate culture which focuses on offering customers services beyond expectation.

Every package comes with special Personal Assistance service. Round-the-clock Meeting Assistance service, for example, is provided in i-Hotel and i-Con packages. Apart from the services, customers are eligible to enjoy a special offer at the IMPACT hotel.

The two-year campaign is being publicised through online media and exhibition road shows, starting with Singapore and Malaysia in September; EIBTM in Madrid, Spain in November and December; and AIME in Australia in 2011.

The Choose & Chill campaign expects to boost the sales by 10%. The increase will be generated by all segments, divided into 3% from international conference groups; 25% from local conference groups; 2% from international exhibition organizers; 20% from local exhibition organizers; 2% from international concerts and live shows; 15% from local showbiz; and 25% from function organisers and corporate groups.

IMPACT Muang Thong Thani offers around  140,000 square meters of floor space. It comprises four large multi-purposed buildings, namely IMPACT Arena, IMPACT Exhibition Center, IMPACT Convention Center and IMPACT Challenger Hall that feature 13 exhibition and convention halls, one arena hall, two large ballrooms and 34 breakout rooms. The venue also offers a wide range of six restaurants and 30 international dining outlets. The six outdoor and two indoor parking areas can accommodate more than 20,000 vehicles.

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