STR Reports Global Hotel Statistics for June 2010

Travel News Asia Latest Travel News Podcasts Videos Monday, 26 July 2010

According to data compiled by STR Global, hotels in the Asia Pacific region experienced increases in all three key performance metrics for June 2010 when reported in U.S. dollars.

In year-on-year measurements, the Asia Pacific region's OR rose 14.5% to 63.9%, ADR increased 10.8% to US$121.83, and RevPAR jumped 27% to US$77.83.

"Asia Pacific and its sub regions were the winners of the regions across the first half of this year," said Elizabeth Randall, managing director of STR Global. "All its sub regions reported growth in all three performance indicators for the first six months driven by overall improving economic conditions and rising demand."

"The year-to-date demand (occupied rooms) was unsurprisingly up on year-to-date 2009 (+16%), but also was up on year-to-date 2008 (+2%) and just up on pre-crisis levels of the first six months of 2007 (+0.4%). With an overall steady increase of new supply, the recovered demand creates a solid base for the region to continue its RevPAR recovery for the rest of the year."

Highlights from key market performers for June 2010: (year-over-year comparisons, all currency in U.S. dollars)

- With a boost from the Expo 2010, held 1 May-31 October 2010, Shanghai, China, achieved the largest increases in all three key performance metrics: Occupancy rose 60.3% to 78.2%, ADR was up 30.5% to US$135.51, and RevPAR soared 109.2% to US$105.96.

- Three markets, besides Shanghai, reported occupancy increases of more than 20%: Beijing, China (+33.5% to 66.3%); Hong Kong, China (+26.9% to 77.2%); and Osaka, Japan (+22% to 72.7%).

- Bangkok, Thailand, posted the largest occupancy decrease, falling 25.8% to 34.9%. Phuket, Thailand, ended the month virtually flat with a 0.2-percent decrease to 36.3%.

- Hong Kong (+21.8% to US$180.08) and Jakarta, Indonesia (+21.5% to US$81.21), reported the largest ADR increases behind Shanghai.

- Bangkok posted the only ADR decrease, falling 7.6% to US$82.16.

- Excluding Shanghai, four markets ended the month with RevPAR increases of 30% or more: Hong Kong (+54.6% to US$139.08); Beijing (+41.2% to US$63.52); Osaka (+31.5% to US$81.78); and Bali, Indonesia (+30.1% to US$103.47).

- Bangkok fell 31.4% in RevPAR to US$28.68, reporting the largest decrease in that metric.

Americas Results for June 2010

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for June 2010.

The region's OR rose 7% to 64.9%, the ADR ended up 1.8% to US$100.31, and RevPAR increased 8.9% to US$65.11.

Among the key markets in the region, Buenos Aires, Argentina, reported the largest occupancy increase, rising 25.7% to 62.6%, followed by Montreal, Canada (+23.9% to 77.7%) and Mexico City, Mexico (+20.4% to 59.7%). Rio de Janeiro, Brazil, was the only market to experience an occupancy decrease, falling 8.4% to 57.4%.

Montreal reported the largest ADR increase, rising 34.7% to US$156.49, followed by Toronto, Canada (+31.1% to US$152.13), and Rio de Janeiro (+26.5% to US$171.28). San Juan, Puerto Rico (-5.2% to US$145.66), was the only market to post an ADR decrease. Washington, D.C., ended the month flat at US$148.79.

Four markets achieved RevPAR increases of more than 25%: Montreal (+66.9% to US$121.65); Toronto (+55.9% to US$121.64); Buenos Aires (+33.9% to US$82.30); and Mexico City (+29.5% to US$67.47). San Juan posted the only RevPAR decrease, falling 2.7% to US$106.03.

June 2010 results for Europe

The European hotel industry posted mixed results in year-on-year metrics when reported in U.S. dollars, Euros and British pounds for June 2010.

"The first half of 2010 showed again a split across Europe in performance," said Elizabeth Randall. "Hotels in Western and Northern Europe led the way in ADR improvements (in Euro-terms), whilst Southern and Eastern European hotels struggled to convert the occupancy gains into improved ADR."

"The month of June was the first month this year we saw ADR in Southern Europe improve over the same month last year," Randall added. "Whilst demand growth was stronger in Eastern Europe (10% year-to-date) than in Southern Europe (9% YTD), the additional supply entering Eastern Europe (+3% YTD) limited performance. Southern Europe saw only a 0.7-percent supply increase for the first six months."

Highlights from key market performers for June include (year-on-year comparisons, all currency in euros):

- Munich, Germany, achieved the largest occupancy increase, rising 26.3% to 77%, followed by Frankfurt, Germany, with a 20.7% increase to 66.5%.

- Four key markets posted occupancy decreases: Malmo, Sweden (-4.9% to 65.2%); Birmingham, England (-2.1% to 64.6%); Gothenburg, Sweden (-1.9% to 70.5%); and Manchester, England (-0.9% to 71.2%).

- The following markets reported ADR increases of more than 15%: Munich (+35% to EUR123.10); Geneva (+19.2% to EUR230.93); and Stockholm, Sweden (+16.6% to EUR119.12).

- Copenhagen, Denmark, fell 22% in ADR to EUR99.51, reporting the largest decrease in that metric. Venice, Italy, followed with a 16.5% decrease to EUR287.60.

- Munich experienced the largest RevPAR increase, jumping 70.5% to EUR94.79.

- Three markets posted double-digit RevPAR decreases: Copenhagen (-17.8% to EUR77.36); Milan, Italy (-11.5% to EUR77.68); and Venice (-10.5% to EUR195.74).

Middle East / Africa June 2010 Results

The Middle East / Africa region reported favourable results in the three key performance measurements for June 2010 when reported in U.S. dollars.

The region's OR rose 1.7% to 59.2%, the ADR increased 14.3% to US$151, and RevPAR grew 16.3% to US$89.37.

"The first six months of 2010 saw a mixed performance across Middle East/Africa," said Elizabeth Randall. "Africa's improving results boosted the region's overall performance, ending year-to-date with a 2.6% RevPAR increase."

"The Middle East was the only sub region globally that still saw both occupancy and ADR declines for the first half. Nonetheless, Middle Eastern hotels still achieved the highest ADR (US$201) and RevPAR (US$125) of all the global sub regions," Randall continued. "As the addition of new supply entering the Middle East hasn't majorly slowed down over the past 18 months, showing a 10% increase year-to-date, the increasing demand (+8% YTD) had a harder time flittering through into growing occupancy and ADR growth."

Highlights among the region's key markets for June include (year-over-year comparisons, all currency in U.S. dollars):

- With the help of the FIFA World Cup held in South Africa 11 June-11 July 2010, Cape Town, South Africa, and Johannesburg, South Africa, reported large increases in all three performance metrics for the month.

- Cape Town's occupancy rose 15.9% to 57.8%, ADR was up 123.9% to US$258.21, and RevPAR soared 159.6% to US$149.34.

- Johannesburg increased 27.1% in occupancy to 80.6%, ADR rose 101.9% to US$201.09, and RevPAR jumped 156.5% to US$162.15.

- Beirut, Lebanon, was the only other key market to report an occupancy increase (+22.6% to 69.3%).

- Abu Dhabi, United Arab Emirates, reported the largest decreases in all three key performance metrics. The market's occupancy fell 23.8% to 54.9%, ADR dropped 29.2% to US$157.41, and RevPAR decreased 46.1% to US$86.46.

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