Performance of Hotels in Asia - March 2010

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According to data compiled by STR Global, hotels in the Asia Pacific region experienced increases in all three key performance metrics for March 2010 when reported in U.S. dollars.

In year-on-year measurements, the Asia Pacific region's OR rose 13.7% to 67.6%, ADR increased 13.5% to US$130.56, and RevPAR jumped 29% to US$88.22.

"The Asia Pacific region is still leading the way in the global recovery," said Elizabeth Randall, managing director of STR Global. "It has posted five consecutive months of occupancy, ADR and RevPAR increases, fueling a 23% RevPAR jump in the first quarter of 2010."


- All of the region's key markets reported increases in both occupancy and RevPAR for the month.
- Beijing, China, experienced the largest OR increase, rising 33.8% to 67.1%, followed by Phuket, Thailand (+32.4% to 77.3%), and Shanghai, China (+24.8% to 60.4%).
- Five markets posted ADR increases of more than 25%: Brisbane, Australia (+40.5% to US$162.22); Sydney, Australia (+36.6% to US$164.78); Seoul, South Korea (+29.3% to US$160.95); Hong Kong, China (+28.4% to US$216.71); and Melbourne, Australia (+26.2% to US$168.68).
- Osaka, Japan, posted the only decrease in any of the three key performance metrics, ending the month virtually flat with a 0.9% ADR decrease to US$119.50.
- Four markets reported RevPAR increases of more than 40%: Phuket (+55.7% to US$103.36); Brisbane (+53.3% to US$134.79); Sydney (+46.0% to US$140.79); and Hong Kong (+43.9% to US$178.76).

The Americas Hotel Performance - March 2010

In March 2010, the region's OR rose 5.7% to 58.2%, ADR ended the monthly virtually flat with a 0.8% decrease to US$100.57, and RevPAR increased 4.8% to US$58.53.

Among the key markets, Boston, Massachusetts, reported the largest occupancy increase, rising 18% to 62.3%, followed by Sao Paulo, Brazil (+16.6% to 71.6%), and New York, New York (+16% to 81.4%). Santiago, Chile, posted the only double-digit OR decrease, falling 29.7% to 48.6%.

Three markets experienced ADR increases of 25% or more: Sao Paulo (+35.2% to US$108.55); Vancouver, British Columbia (+31.9% to US$134.14); and Rio de Janeiro, Brazil (+29.2% to US$165.59). Chicago, Illinois, reported the largest ADR decrease, falling 8.2% to US$98.77, followed by Buenos Aires, Argentina (-7.2% to US$142.61), and San Juan, Argentina (-6.5% to US$186.49).

Sao Paulo posted the largest RevPAR increase for the month, up 57.6% to US$77.74, followed by Rio de Janeiro with a 39.8% increase to US$126.42. Two markets reported RevPAR decreases: Santiago (-18.8% to US$80.66) and Chicago (-1.1% to US$54.57).

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