LAN Airlines has appointed Andres Fernandez to
the new role of Market Manager Asia. Andres will be based in the
airline’s Asia Pacific Region office in Sydney.
Andres previously has held key roles in team
management, customer service and relationship management in
Australia and South America, most recently with HSBC Bank
Australia and the national retailer Coles Group Ltd.
In his new role, Andres will be responsible for
implementing LAN’s passenger business development strategies and
achieving revenue goals in Asian markets.
He will also coordinate and execute sales and
marketing strategies throughout the region, guide the activities
of General Sales Agents and work closely with partner airlines in
Asia.
LAN’s General Manager Asia Pacific, Rodrigo
Contreras, said Asia was one of the most important future regions
for LAN. “Asia is the world’s fastest growing region for air
transport, and a market in which we see considerable potential,”
said Mr Contreras. “We are currently building our offline sales
presence and activities in key Asian markets, and the creation of
the new role of Market Manager Asia is central to our growth
plans.”
LAN, a member of the oneworld global airline
alliance, is one of the largest and most successful airline groups
in South America. From Asia, LAN offers connections from
Australia, New Zealand and the USA to and within South America.
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