Malaysia Airlines and SITA launch iPad Kiosks

Malaysia Airlines and the air transport IT specialist, SITA, have launched the world’s first kiosks to sell airline tickets using the Apple iPad.

“There is huge interest in the iPad MHkiosks which went live today [Wednesday] in Kuala Lumpur. It is as simple as ABC. You select your itinerary, pay with a credit card, and receive confirmation via SMS and email. There is no printing and no admin fee,” said Malaysia Airlines Managing Director/CEO, Tengku Dato’ Azmil Zahruddin. “It will mean better queue management at our ticket offices during peak hours when customers can be re-directed to ‘stand-alone’ iPad MHkiosks.”

The new iPhone augmented reality application, MHdeals, will also soon be available online in the Apple AppStore and demonstrates for the first time how airlines can exploit the technology commercially as a new channel to customers for ticket sales.

“MHdeals is an iPhone augmented reality application that uses the GPS to determine your location and display the nearest airports from which you can access great deals. You simply hold the phone in front of you to view the surrounding airports and select one to view flight offers. Passengers can then book their flights through the MHmobile application which SITA Lab developed and launched for Malaysia Airlines last year,” said Jim Peters, SITA Chief Technology Officer who heads up the SITA Lab facility which worked with Malaysia Airlines on developing these applications.

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