The Hong Kong PolyU Winter School 2011 programme,
an annual programme developed by The Hong Kong Polytechnic
University’s (PolyU) School of Hotel and Tourism Management (SHTM)
to cater to the needs of senior managers in the hospitality
industry, will be held from 17 - 29 January 2011 on the PolyU
campus in Hong Kong.
The Winter School will offer six in-depth
modules that are relevant to the changing business environment,
practical in substance and interactive in nature. The modules will
use cutting-edge research and management tools to equip
participants for the future.
17-18 January - Hotel Investment and Development
Strategies - Dr Qu Xiao 19-20 January - From Marketing Mix to
Online Marketing - Prof Ramon Diaz-Bernardo 21-22 January -
Environmental Management for Hotels: Performance Assessment and
Resources Planning - Dr Wilco Chan 24-25 January - Managing
People Diversity in the Era of Change - Prof Robert Bosselman
26-27 January - Food and Beverage Marketing that Works - Mr Murray
Mackenzie 28-29 January - Disney’s Approach to Quality
Service - Mr Rob Morton
Participants of this annual
programme who successfully complete each module receive a Hong
Kong PolyU Winter School Certificate.
Participants who
successfully complete six different modules over a maximum
three-year period receive an Advanced Certificate in Hospitality
Management issued by PolyU’s School of Hotel and Tourism
Management.
PolyU’s School of Hotel and Tourism Management
is one of the world-leading providers of hospitality and tourism
education. It is ranked No. 2 in the world among hotel and tourism
schools based on research and scholarship, according to a study
published in the Journal of Hospitality and Tourism Research in
November 2009.
With 60 academic staff drawing from 18
countries, the school offers programmes at levels ranging from PhD
to Higher Diploma. It was awarded the 2003 International Society
of Travel and Tourism Educators Institutional Achievement Award in
recognition of its significant contribution to tourism education,
and is designated by United Nations World Tourism Organisation as
one of its global Education and Training Centres.
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