Manchester United and Turkish Airlines Launch New Advertising Commercial

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 20 October 2010

Manchester United recently signed a new three and half year deal with Turkish Airlines for a state of the art TV ad which unveils the airlines new business class concept.

Starring famous players including Edwin van Der Sar, Wayne Rooney and Patrice Evra, the commercial depicts the luxury and comfort enjoyed by Turkish Airlines passengers and the surprise ending involves an appearance by Manchester United legend and global football icon Sir Bobby Charlton.

Directed by Marco Grandia the commercial, aptly dubbed Football on Air, was filmed in the Manchester Studio at Media Citys Pie Factory.

The shoot involved building a full sized passenger jet and the production crew spent a further three weeks preparing for the shoot which took two days to film. The talents of more than 115 people were involved in creating the ad which will air in 80 countries around the world. Demonstrating the playing wizardry of the United team mates the ad demonstrates the brand synergy between Manchester United and their global travel partner.

Sir Bobby was delighted to get involved on the day, and said, "For me Manchester United will always be the greatest football club in the world. The partnership with Turkish Airlines brings fans all around the world closer to the Club which is fantastic news."

Manchester United Commercial Director, Richard Arnold, added, Turkish Airlines are the perfect airline partner for Manchester United. It is an ambitious, innovative and truly global brand."

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