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Turkish Airlines in Partnership with Manchester United

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 17 March 2010

Manchester United players Wayne Rooney, Edwin van der Sar, Nani, Ji Sung Park and Darren Fletcher were at Old Trafford alongside the Club's Chief Executive David Gill, Director of Commercial Richard Arnold, Turkish Airlines Chairman Hamdi Topcu, and Co Chairman Cemal Şanlı to reveal details of a three-and-a-half year deal that will see the airline's fleet livery carry the Manchester United crest as well as other iconic club and player imagery on the airline's fuselage.

Turkish Airlines, one of Europe's largest airlines, will transport the Manchester United team and officials on their travels for Champions League matches, other tournaments and training camps throughout Europe and the world.

The airline will receive a number of rights from the deal including perimeter board advertising at Old Trafford and consumer promotions using the club's intellectual properties.

David Gill said, "The deal with Turkish Airlines is yet another example of the global appeal of Manchester United and we welcome them to the Club, already they are proving to be a dynamic and committed partner which will no doubt allow us to further develop the reach of Manchester United and for Turkish Airlines to grow their customer base in Manchester and around the world."

Hamdi Topcu added, "It is a great honour for Turkish Airlines to be associated with Manchester United as the team's official airline sponsor and I am confident the partnership will make an excellent contribution to our brand value. Like Manchester United we aim to be the very best in everything we do with first class quality of service in all aspects of our business. We are very excited about the commercial opportunities that the sponsorship will offer the airline working alongside one of the most famous football clubs in the world."

Turkish Airlines was formed in 1933 and today flies to 120 destinations worldwide, transporting over 25 million passengers. The airline, which is a Star Alliance Member, recently announced plans to grow its fleet to 196 aircraft within the next five years.

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