Continental Airlines launches Cocktail Service

Travel News Asia Latest Travel News Podcasts Videos Thursday, 1 July 2010

Continental Airlines today introduces specialty cocktails on board its flights. The specialty beverages include Stirrings Mojito, Stirrings Pomegranate Martini, and Red Bull Energy Drink.

We continue to search for premium offerings to give our customers more choices inflight, said Mark Bergsrud, senior vice president of marketing programs and distribution. The new specialty cocktails are top-quality products for our customers to enjoy.

Continental Airlines partnered with Stirrings, a leading premium cocktail mixer brand, to offer its Mojito and Pomegranate Martini.

 The Mojito is a crisp cocktail with a sweet, smooth blend of mint, cane sugar and lime juice, served with Bacardi Light rum on ice for $9.

The Pomegranate Martini is a refreshing cocktail with a sweet-tart blend of pomegranate, cane sugar and lemon juice, served with Skyy Vodka on ice for $9.

Stirrings cocktail mixers are made with all-natural, superior-quality ingredients like real fruit juice, cane sugar and triple-filtered water, and are available to customers without alcohol for $3.

Continental has also teamed with Red Bull to offer its energy drink to customers for $3, alternatively customers can pair it with Skyy Vodka on ice for $9.

The specialty drinks, available for sale in economy class on flights to North American, Caribbean and Latin American destinations, may be purchased with a major credit or debit card in Continentals cashless cabins. Customers may take advantage of an inflight discount of $2 off alcoholic beverages when using a Continental Airlines MasterCard from Chase.

The specialty beverage menu is part of Continentals initiative to offer customers more choices inflight, and find new revenue streams. In the fall, Continental will introduce a variety of high quality, healthy food choices for purchase in economy class on many U.S./Canada and certain Latin American routes.

Continental will continue to offer free beverage snacks and unlimited nonalcoholic beverages, including premium blend Fresh Brew coffee, hot tea and a wide selection of soda and juices.

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