Qantas and Tourism Australia sign MoU

Qantas and Tourism Australia have signed a Memorandum of Understanding (MoU) on a new three year $44 million partnership to market Australia internationally as a tourist destination.

 The MoU covers activity over the next three years including international cooperative marketing campaigns, major trade events, business events and public relations activities.

“Qantas is Australia’s national airline so it makes sense that we would partner with Tourism Australia to promote Australia as a tourist destination,” said Qantas Group Executive Commercial, Mr Rob Gurney. “Qantas is an enthusiastic supporter of the Australian tourism industry spending in excess on $90 million dollars in the last financial year to promote Australia ... We look forward to working with Tourism Australia on this cooperative activity to strengthen Australia’s position as a desired tourism destination and covert that desire into visitation.”

The joint Qantas and Tourism Australia multi-million dollar activity will take place across Europe, Asia, US and New Zealand.

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