Guoman Hotels Group Targets 40-50 New Openings in Asia Over Next 5 Years

British hotel company, Guoman Hotels Group, has set its sights on regional expansion within Asia following the unveiling of its first hotel in China. The new Guoman Hotel Shanghai which recently opened, is the group’s first Guoman hotel in China.

Guoman Hotels Group owns and operates 41 hotels in the UK, Malaysia and China across its two brands, the Guoman Hotels deluxe collection and the international four-star Thistle Hotels.

The group is now targeting between 40 and 50 new openings in Asia over the next five years.

The Guoman Hotels brand currently comprises four hotels which occupy iconic Central London heritage locations: Charing Cross, The Cumberland, The Royal Horseguards and The Tower.

For its China debut, the 442-room Guoman Hotel Shanghai is infused with hallmark British style and service while capturing the modernity and dynamism of China’s largest city.

Signature touches which add a distinctively British flavour to the new hotel include a fleet of black London Taxi Cabs to transport guests to and from the airport and appointments, a British-style concierge - a well known and much loved London institution, butler service, and a British themed restaurant and bar “GB” which stands for Great Britain, as well as Gan Bei or “cheers” in Chinese.

“These elements will set our hotels apart and introduce a uniquely British character,” said Mr. Sanjay Nijhawan, COO International for the Guoman Hotels Group, “British tradition and style is admired the world over, and nowhere more than here in Asia, and we hope to capitalize on this as we roll out our luxury hotels across Asia.”

The Guoman Hotel Shanghai will be followed in 2011 by Guoman Hotel Beijing.

Also residing under the Guoman Hotels Group umbrella is Thistle Hotels, a well-established international four-star hotel brand with more than 30 properties in locations across the UK, including 12 in Central London.

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