HKTB Teams Up with Hong Kong Dragon Boat Association

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 14 April 2010

In an attempt to lure more visitors to Hong Kong this summer, the Hong Kong Tourism Board (HKTB) is teaming up with the Hong Kong Dragon Boat Association (HKDBA) to draw out the Hong Kong Dragon Boat Carnival a mega event that runs from 23 to 25 July. The three-day event will witness actions in the water and on land. Apart from the Hong Kong International Dragon Boat Races, beer and delicacies, among other exciting elements, will indulge visitors in the convivial summer fiesta.

Mr James Tien, HKTB Chairman, said, Thirty five years ago, Hong Kong hosted the first international dragon boat race. The standards set at that time are adopted in dragon boat races held in more than 60 countries and regions today. To say Hong Kong is the birth place of modern dragon boat races is no exaggeration. Celebrating Hong Kongs eminent position in the sport, the HKTB is collaborating with the HKDBA to organise the Hong Kong Dragon Boat Carnival in Victoria Harbour. We hope that the dragon boat races set in the world famous Harbour will attract dragon boat lovers to take part in the event as racers and spectators. We also hope to enhance the interest of visitors in general to visit Hong Kong, and to gain extensive world-wide media coverage.

HKDBA Chairman Dr Raymond Ma added, The HKDBA is delighted to partner with the HKTB in organising the Hong Kong Dragon Boat Carnival. The mega event will bring the Hong Kong International Dragon Boat Races back to the cradle of renowned Victoria Harbour, enhancing the scope and appeal of the races. The synergy generated by the partnership between the two organisations, on top of the far-reaching global network of the HKTB, will bring Hong Kongs dragon boat races to a greater audience. In the long run, the event will be conductive to the development of the dragon boat culture in the world.

To increase the excitement of the Hong Kong International Dragon Boat Races, the HKTB will instil creative elements, such as a Best Costume Award to encourage racers to wear designed T-shirts during the races. The HKTB is also planning to organise a charity race for recovered cancer patients to add meaning to the event.

Actions will also take place on dry ground, as the water front in Tsim Sha Tsui East will be transformed into a large-scale carnival. The area will be decorated to enhance the atmosphere of the Hong Kong Dragon Boat Carnival. The HKTB is also seeking to work with a beer company to create a Biergarten where beer drinking competitions, food stalls and music performances will be found to immerse visitors and residents in festivity. The HKTB hopes to increase people flow in Tsim Sha Tsui East and bring business opportunities to the retail and catering trade partners operating in the area, who are encouraged to organise activities to complement the Dragon Boat Carnival.

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