Swire Hotels to Open New EAST Hotel in Beijing

Following the successful launch of EAST, Hong Kong earlier this year, Swire Hotels is set to unveil its second EAST property in Beijing in 2012.

EAST, Beijing will open in Q1, 2012, and will be Swire Hotels’ second hotel in Beijing (the other being The Opposite House at Sanlitun Village). It will also be the fifth Swire Hotels property to open worldwide.

EAST, Beijing is located at Jiang Tai, in the Chaoyang district of Beijing, between the 4th and 5th Ring Road and within INDIGO, a joint venture mixed use development by Swire Properties Limited and Sino-Ocean Land Holdings Limited.

EAST features a paperless check-in and check-out experience and a one stop front-desk service Guest Experience team.

The hotel’s 369 rooms, which include 21 suites, offer the latest in iPod-touch technology, while complimentary WiFi broadband internet connection is offered throughout the hotel.

Swire Hotels’ reputation for innovative restaurants and bars will be repeated at EAST, Beijing with two restaurants and a bar, of which the highlight will be the all-day restaurant Feast (Food by EAST). Additional facilities include a contemporary meetings and seminar venue, indoor pools, fitness and training facilities and a rooftop event space.

The hotel is only 15 minutes away from Beijing Capital International Airport and is conveniently close to the capital’s famous 798 and CaoChangDi Art Districts. A drive to the CBD and embassy districts takes less than 15 minutes and the South Railway station with frequent express trains to Tianjin is only 30 minutes by rail. INDIGO will also be accessible via the Beijing Subway Line 14 in years to come.

“Our hotels aim to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST, Beijing, is designed to provide a refreshing, affordable and contemporary approach to the business hotel experience in Beijing, whilst complementing INDIGO’s offerings,” said Brian Williams, Managing Director of Swire Hotels.

Swire Hotels launched its first property, The Opposite House, in Sanlitun, Beijing, in 2008. A second, The Upper House, opened above Pacific Place in Hong Kong in October 2009 and was followed by the opening of EAST, Hong Kong, a lifestyle business hotel at Island East, Hong Kong, in January 2010. Swire Hotels will launch its first UK hotel in Q4 2010.

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