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Delta Launches Social Media Ticket Window

Travel News Asia Latest Travel News Podcasts Videos Friday, 13 August 2010

Delta Air Lines has launched one of the industry's first social media 'Ticket Windows' enabling bookings directly from its Facebook page and other social media sites.

Delta's Ticket Window allows any of Facebook's 500 million users to complete a full travel booking using a dedicated tab without navigating to delta.com. Delta plans to expand its Ticket Window to other sites, including online banner ads to allow full booking capabilities within the airline's advertisements.

"Our customers are spending more time online and are looking for new ways to connect with us. We're now delivering technology where our customers are from our own website to our Facebook page to Internet news sites and beyond," said Bob Kupbens, Delta's vice president eCommerce. "We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window."

In the coming weeks, Delta also plans to launch a new iPhone application to offer customers the ability to check in for flights, check flight status, review flight schedules, set a parking reminder, review SkyMiles account balance and use eBoarding passes (in select cities) directly from their mobile devices. Future releases of the app will enable customers to book flights, select their seats and track their Medallion status and other features that will streamline customer real-time travel experiences.

"Unlocking the full power of social media and mobile apps is the next step for Delta, while providing innovative travel tools and greater convenience in our customer's mobile world," Kupbens added.

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