MICE (meetings, incentives, conventions
and exhibitions) visitor arrivals to Hong Kong exceeded 280,000 in
the first quarter of 2010, a 30% rise compared to the same period
last year. Most market regions benefited from a recovering economy
and recorded double-digit growth.
“Last year, MICE visitor arrivals to Hong
Kong were impacted by the global financial crisis and the outbreak
of human swine influenza. Many corporations also put on hold their
corporate meetings and incentive travel activities. As the global
economy shows signs of rebound since the beginning of this year,
we have seen a rise in the number of MICE events in Hong Kong in
the first three months, driving an increase in overall MICE
visitor arrivals. We expect that this upward trend will continue
into the next few quarters should the current growth momentum of
the economy sustain,” said Hong Kong Tourism Board Chairman, Mr
James Tien.
“Riding on the positive macro environment and the
ensuing business opportunity, the HKTB will work closely with MICE
events organisers, the Government and trade partners to attract
more MICE visitors to Hong Kong. In 2009, the ‘Meetings and
Exhibitions Hong Kong’ Office of the HKTB successfully secured
several hundreds of MICE events to be held in Hong Kong before or
during 2013. These events are expected to bring over 150,000
additional MICE visitors to Hong Kong.”
Overnight MICE Visitor
Arrivals to Hong Kong in Q1 2010
Market Regions |
Overnight MICE Visitor Arrivals |
% change (vs. 2009) |
The
Americas |
31,246 |
+52.3% |
Europe, Africa and the Middle
East |
38,869 |
+35.3% |
Australia, New Zealand and
South Pacific |
9,362 |
+29.6% |
North Asia |
32,980 |
+35.5% |
South and Southeast Asia |
48,976 |
+59.1% |
Taiwan |
12,396 |
+9.3% |
Mainland China |
106,575 |
+13.3% |
Total (includes arrivals from
Macau SAR) |
281,787 |
+28.9% |
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