Executive Appointments at LAN Asia Pacific

LAN Airlines has made the following two key marketing appointments in the Asia Pacific region.

 Effective immediately, Johanna Raeder will take up the newly created role of Marketing Manager, Australia, New Zealand and Asia, responsible for developing and implementing the airline’s promotional activities, branding strategy and online campaigns, and implementing and assessing marketing plans. Ms Raeder was previously Marketing Manager at Business Executive Suites for five years.

 LAN also has appointed Yendi Benitez to another new role, that of Marketing Executive for the Australasian and Asian regions, responsible for the implementation of branding strategies, promotional campaigns, and both online and direct mail activities. Ms Benitez previously worked for World Aviation Systems in sales and pricing roles for carriers including LAN.

LAN General Manager Australia, New Zealand and Asia, Rodrigo Contreras, said the airline group was increasing its resources to maximise opportunities for growth in the Asia Pacific region, where the aviation industry is growing faster than in any other part of the world.

“We are achieving healthy growth in both Australia and New Zealand, where we currently operate as an online carrier, and we are very encouraged by the strong results from our offline sales activities in Asia, where we see great potential,” said Mr Contreras. “The creation of our first marketing unit in the Asia Pacific region is a clear sign that we are confident about the future, and that we are moving quickly to develop our in-house capabilities in order to maximise our growth opportunities in the most coordinated and cost effective way.”

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