GTA Signs New Distribution Agreement with Shangri-La

Travel News Asia Latest Travel News Podcasts Videos Friday, 10 December 2010

GTA by Travelport and Shangri-La Hotels & Resorts have signed a new and enhanced multi-year distribution agreement which will see the dynamic distribution of properties and room types across Shangri-La and Traders portfolio of 68 luxury hotels and resorts throughout Asia Pacific, North America and the Middle East.

GTAs travel agency and tour operator customers can now access Shangri-Las inventory of over 30 000 rooms in real time. The Hong-Kong based five-star chain will benefit from distribution across GTAs extensive network in 130 countries.

Kent Zhu, group director of sales and marketing at Shangri-La, said, GTA has an unparalleled global footprint of ground travel suppliers and through this new dynamic inventory deal, accredited agents and tour operators around the world will be able to access our range of room types and rates in live availability. It gives us great pleasure to continue our relationship with GTA and we look forward to the business prospects this will provide as we embark on new hotel developments worldwide.

Jesper With-Fogstrup, vice president global hotel strategy & EMEA sourcing, GTA, added, Not only does our new agreement create outstanding distribution and marketing opportunities for Shangri-La, but it also represents a partnership with one of APACs leading hotel ownership and management companies a brand that is synonymous with exceptional hotel experiences.

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