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Sheraton Nha Trang appoints Debbie Chee as Director of Sales and Marketing

Travel News Asia Latest Travel News Podcasts Monday, 9 March 2009

The Sheraton Nha Trang Hotel & Spa, which is scheduled to open in August 2009, has appointed Debbie Chee as its new Director of Sales and Marketing.

Unlike so many other sun-kissed Southeast Asian strands, Nha Trang is more than a pretty beach, the 507 square kilometer bay is widely regarded as one of the world’s most beautiful.

“There’s so much more than the beach to celebrate here,” said Chee. “The beach and the bay, and the mountains that surround us here make for great natural rewards.”

Like the Po Nagar towers, an eighth century Cham temple complex that ranks as one of Vietnam’s premier Cham sites. Or the Oceanographic Institute, a holdover from the colonial era where natural history exhibits range from an 18-meter skeleton of a humpbacked whale to 8,000 pickled specimens of sea creatures. And the Alexandre Yersin Museum, a wonderfully organized tribute to a colonial doctor, scientist and explorer who lived in Nha Trang for 30 years until his death in 1943.

After Vietnam initiated its economic renovation (doi moi) in the late 1980s, Nha Trang was the first seaside destination to enjoy widespread appeal among early travelers to Vietnam. The destination was later eclipsed by Mui Ne and China Beach, but Nha Trang’s recent development has sparked renewed interest in the beach town.

“Like most emerging destinations, Nha Trang generates a really attractive vibe, a vibe that’s likely to beat a lot stronger when the Sheraton opens,” added Chee. “I imagine that this is what Phuket felt like 25 years ago.”

Prior to Chee’s stint at Le Meridien in Khao Lak, she logged more than six years, working for upscale properties in Ho Chi Minh City, first as an assistant director of sales and later as a director of sales and marketing.

With towers in both Hanoi and Ho Chi Minh City, the Nha Trang hotel stands as the Sheraton’s third property in Vietnam.

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