BA appoints Simon Smith as Direct Sales and Marketing Manager - South East Asia

British Airways has appointed Mr Simon Smith as Direct Sales and Marketing Manager for South East Asia.

Based in Singapore, Mr Smith will also work in the same capacity for Qantas and is in charge of direct sales activities involving ba.com, CallBA, qantas.com and Telephone Sales Australia.

He will also take the lead in developing, coordinating and running marketing initiatives undertaken for both airlines in the region.

At Qantas, Mr Smith previously served as a Business Project Manager, on initiatives aimed at transforming the airline’s business for a sustainable future. This included a broad range of activities from supply chain optimisation to coordinating the creation of new subsidiary businesses. Mr Smith has also served in various commercial positions for Qantas.

Mr Smith joined Qantas in 1992 and holds a Bachelor of Business in International Business Management.

He moved to Singapore in May this year to assume his new role, together with his wife and two children aged six and one.

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