Aston Highlights Indonesia Expansion at ITB Asia

At last week’s ITB Asia, which was held October 20 to 23 in Singapore, Aston International introduced seven new hotels and resorts in Bali as well as a 4 star resort on the East Indonesian Island of Ambon.

The seven new Bali properties - of which three are already in the soft opening stage and four due to open between October 2009 and June 2010, will add more than 700 rooms and villas to Aston’s existing 6 Bali properties making Aston International the largest hotel group in Bali.

The new properties will cover a wide array of standards and budgets and range from top end luxury villas in Nusa Dua under the “Royal Kamuela” brand to a newly conceptualized and trendy 2 star hotel in Bali’s capital city of Denpasar.

The new hotels and villas already operating are the 45 room “100 Sunset Boutique Hotel by Aston” which opened in May this year, the 206 room 4 star “Aston Kuta Hotel and Residence” which opened in September and the 267 room 4 star “Bali Kuta Resort by Aston” which opened in October.

New hotels due to open on time for next year’s summer season are the 96 room “Aston at Grand Kuta, the 38 private pool villa “Royal Kamuela Nusa Dua”, the 12 villa “Royal Kamuela at Monkey Forest” in Ubud and the 105 room 2 star “favehotel Denpasar”.

In addition, Aston who already operates one of the islands largest Convention Hotels - The Aston Denpasar Hotel & Convention Center, plans to develop a free standing Convention Center with a capacity for 2500 delegates adjacent to the recently opened Bali Kuta Resort by Aston and envisions to become Bali’s leading provider for the MICE market.

Besides Aston’s undiminished confidence in Bali the company also aims to develop tourism on the tropical island paradise of Ambon, 1500 km East of Bali and opened the 96 room 4 star “Aston Natsepa Ambon Resort and Conference Center” in August this year. The new Aston Resort in Ambon will be the islands first truly up market international resort and has already attracted European and Australian Tour Operators eager to develop new destinations.

Aston entered the Indonesian market in the late nineties and has a portfolio of 40 properties including hotels, resorts, serviced apartments and boutique villa resorts, of which 20 are operational and 20 under development due to open between now and 2011.

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