Turkish Airlines launches Major Advertising Campaign in Thailand

To strengthen its  network in Asia, and particularly Thailand where Turkish Airlines has been operating for almost 20 years, some 22 million Baht will be spent on advertising over the next few months to highlight the strengths of the carrier, its network offer, the quality of its aircraft and the services available.

The advertising spend will be used primarily on Bangkok's Sky Train system over a 6-month period both externally and inside each carriage. Advertising will also appear in local newspapers, magazines as well as a high end campaign to be run co-jointly with Siam Paragon Department Store, The Emporium Shopping Complex and The Mall Group.

Mr Adnan Aykac, Director of Turkish Airlines for Thailand, Vietnam and Cambodia, said, “Bangkok is one of our major gateway destinations in Asia to connect flights from Istanbul to Europe and the rest of the world ...... Our advertising campaign has been designed to focus on the power of our strong network which is unique to Turkish Airlines especially with our major hub being strategically located in Istanbul – the heart of the world. We can easily connect travellers to every continent, area in the world - Africa, the Americas, Asia, and Baltic countries, Central Asia, Scandinavia, Europe, Eastern Europe and Middle East all via Istanbul. Our advertising also highlights the ease of flight connections from Istanbul to 150 cities in 74 countries. And in our home base of Turkey we fly domestically to 35 destinations.” Mr Aykac.

Advertising in various newspapers and magazines in Thailand commenced earlier this month and will continue to the end of the year.

“Globally Turkish airlines is proud to have contracted Oscar Award Winning actor Kevin Costner with “Feel Like A Star” campaign to reflect the high satisfaction of service felt by our customers. Currently TV campaigns are being shown through Cable networks in the region,” Mr Aykac added.

“Besides the advertising campaigns we have also invested with business partner, Siam Paragon Department Store, The Emporium Shopping Complex and The Mall Group, to jointly organise marketing & promotional activities together from July ’09 through to early 2010.”

Growth of passengers from Thailand during the first 5 months of this year increased by 10% and a 15% increase is expected overall in 2009 VLY 2008.

Turkish Airlines currently operates daily flights from Bangkok to Istanbul.

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