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Jennifer Marchetti appointed as VP Marketing and Innovation at Wyndham

Travel News Asia Latest Travel News Podcasts Videos Tuesday, 27 October 2009

Wyndham Hotels and Resorts has appointed Jennifer Marchetti as vice president of marketing and innovation.

In her new role, Marchetti will be responsible for leading marketing and innovation efforts for the Wyndham Hotels and Resorts brand and its affiliated Wingate by Wyndham and Hawthorn Suites by Wyndham brands.

She will oversee all marketing plans, agency relationships and media buys while playing an integral role in the development and execution of brand strategy, innovation and property support programs.

Jennifers expertise in marketing, particularly in the loyalty arena, will be a great asset as we look to further develop our partnerships across all Wyndham brands and create consumer positioning that is both distinctive and compelling, said Jeff Wagoner, Wyndham Hotels and Resorts president. She is a dedicated professional whose rich history with the company and its brands has given her a solid understanding of the industry and its many nuances.

An eight-year employee of Wyndham Hotel Group, Marchetti previously served in various director-level marketing and strategy roles, most recently as senior director of strategy, loyalty and direct marketing. In that role, she helped oversee the strategic direction and development of the companys Wyndham Rewards loyalty program, manage the programs competitive positioning and lead the programs expansion across sister company Wyndham Vacation Ownership.

Earlier in her career, Marchetti served as director of corporate communications for Trilogy Inc., a privately held configuration software company in Austin, Texas, where she oversaw the development and execution of the companys communications strategy, including marketing positioning, customer marketing, product launches and analyst and media relations.

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