Starwood Opens Third Four Points by Sheraton Hotel in New York

Starwood has opened its third Four Points by Sheraton hotel in New York City.

Owned by Times Square West, the Four Points by Sheraton Midtown-Times Square occupies a prime location on 40th Street in the heart of the New York City’s Broadway theater district.

The newly constructed, 244-room hotel joins the two other Four Point hotels in New York, namely the Four Points by Sheraton Manhattan SoHo Village and Four Points by Sheraton Manhattan Chelsea.

Four Points by Sheraton has stepped up its growth in New York City as part of the brand’s comprehensive global rejuvenation campaign.

In the past five years, Starwood and its partners have invested more than $1 billion to reinvent Four Points by Sheraton resulting in a 70% turnover of the portfolio driven by major property renovations, conversions and new-build hotels.

The brand also recently opened its first vacation resort hotel in Punta Gorda, Florida and launched its first prototype hotel in San Antonio, Texas.

“We are delighted to debut Four Points by Sheraton at the epicenter of New York City as a key part of our global growth and brand rejuvenation,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Our expansion in New York City also addresses the rising demand for affordable and stylish lodging in urban areas.”

Guests of the new hotel will be just steps from the best shows on Broadway, the site of the New Year’s Eve ball drop and all the vibrant, electronic billboards that have made Times Square one of the world’s most famous destinations.

Also nearby are some of the city’s finest restaurants, a variety of shops, and the corporate offices of the New York Times, Condé Nast, Ernst & Young, as well as the studios for NBC and CBS.

The hotel’s guest rooms all feature the Four Points by Sheraton Four Comfort Bed, a luxurious ensemble including a plush mattress, an assortment of pillows, and a fresh, white duvet.

In-room technology includes free high-speed Internet access, as well as 32-inch, flat-screen televisions.

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