Jetstar signs Joanne Peh as Ambassador; Launches ‘Take A Friend for Free’ Promotion

Jetstar has signed popular personality Joanne Peh as its new Ambassador to appear in a multi million dollar regional marketing campaign to support the Jetstar brand’s next phase of growth in Asia.

Starting today, the biggest brand campaign Jetstar has ever embarked on within Asia will appear in major Jetstar markets including Singapore, Indonesia, Malaysia, Thailand, Philippines, Hong Kong and Macau. The campaign will include advertising across print, radio, outdoor, online and television media.

To celebrate the campaign launch, Jetstar is offering a special ‘Take A Friend for Free’ sale across selected destinations (departing from Singapore only).

The sale is on now until midnight Monday, 27 July 2009. The promotional fares are for travel between 1 October and 25 November 2009.

Jetstar Asia and Valuair CEO Ms Phit Lian Chong said, “This campaign supports and reflects the total Jetstar consumer experience and our vision to fly more places, more often, for less.

“This is the first time we have used an Ambassador to represent our brand or embarked in a campaign of such a significant size.

“We began our search for an Ambassador earlier in the year and after much consideration and many months, we chose Joanne as we believed she is a good representation of our brand values – she is fun, fresh, youthful and enjoys life,” she said.

Joanne began her career in the media after winning the title of Miss Elegant and Miss Personality in the Miss Singapore Universe competition in 2002 and shortly after was signed with Media Corp. Joanne has since been involved in a range of hosting and acting projects.

In the 2009 Star Awards, Joanne beat hot favorites to win her first ever Best Actress award for her role as Huang Yuzhu in The Little Nyonya, on the day after her birthday. She also won her third Top 10 Most Popular Female Artistes award on the same night.

Jetstar hosted the new campaign shoot with Joanne in Hong Kong, Bali and Singapore in June.

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