Travelport GDS appoints Michael Yates as Marketing Director Asia Pacific

Travelport GDS has appointed Michael Yates as Marketing Director, Asia Pacific. Yates will join Travelport in Hong Kong on 1 September 2009 and will report to Tina Iglio, Vice President of Marketing.

“This is an exciting time to be joining Travelport, an innovative global company which is increasing its investment in creative marketing solutions when others are looking to cut back,” said Michael Yates, Marketing Director, Asia Pacific.

Yates has more than 20 years experience in strategic marketing and communications almost exclusively in travel and tourism roles.

He was previously Vice President for Operations of the Pacific Asia Travel Association (PATA) based in Bangkok.

From 1987-2001, he held various roles with the Australian Tourist Commission (ATC) in Australia, New Zealand, Hong Kong and Japan.

In addition, Yates spent time with WPP advertising firm, Batey, working on two key global clients, Singapore Airlines and the Singapore Tourism Board.

A former reporter for the Melbourne Herald (now the Herald Sun), Yates spent ten years in the media before moving into executive roles.

“We are delighted to have someone of Mike’s calibre to lead the marketing agenda in the Asia Pacific region. Mike’s extensive experience within the travel industry and knowledge of the region will be indispensable to building the Travelport brand and reputation. Mike will also be central to creating local strategies that support the rollout of new products and services,” said Tina Iglio, Vice President of Marketing, Travelport GDS.

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