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        	  Desert Adventures Tourism, the business unit of 
			  Kuoni Destination Management in the Middle East, has launched the 
			  new product line "Explore". 
			  Explore's first package "Once in a lifetime - 
			  Ramadan Kareem" offers travellers special cultural experiences and 
			  is available with immediate effect. 
			  Ramadan is an Islamic religious observance which 
			  takes place every year during the ninth month of the Islamic 
			  calendar. It is of great religious significance to Muslims who 
			  observe the period with daytime fasting, worship and spiritual 
			  contemplation. 
			  "Once in a lifetime - Ramadan Kareem" now offers 
			  all travellers the opportunity to get to know this religious 
			  period from a local point of view and to experience it from a 
			  cultural perspective. The six-day trip to the United Arab Emirates 
			  gives insight into very diverse highlights of the destination, its 
			  religion, culture, architecture and culinary delights. 
			  The groups of maximum 20 guests will stay at the 
			  Coral Beach Resort in Sharjah. The travel programme encompasses a 
			  diverse range of activities: Celebrating the traditional Arabic 
			  breakfast "Suhoor" before sunrise as well as "Iftar", the evening 
			  meal after sunset with a Sheikh; visiting famous Mosques and 
			  heritage villages in Dubai and Abu Dhabi; participating in 
			  cultural awareness sessions which introduce the travellers to the 
			  history and social codes of the Persian Gulf; and lending a 
			  helping hand at a charity centre which will show the visitors one 
			  of the true meanings and purposes of Ramadan.  
			  As a highlight of the programme, the group will 
			  be personally received by His Highness Sheikh Adbul Aziz (a member 
			  of the UAE nobility) and his family at their home; a unique 
			  opportunity to experience true Arabian hospitality. 
			  "Accompanied by Arabian stories and secrets, we 
			  will help our guests experience an authentic part of Ramadan and 
			  provide them insight into local culture and sustainability 
			  projects in a completely authentic and different way," said Samir 
			  Tabbah, CEO of Desert Adventures Tourism.   
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