Holiday Inn Key Card Hotel on Display in New York

InterContinental Hotels Group has unveiled the Holiday Inn “Key Card Hotel” in New York City. The fun project marks IHG’s relaunch of 1,200 Holiday Inn hotels globally in September.

The $1 billion Holiday Inn relaunch is one of the largest in the history of the hospitality industry, with more than 3,300 hotels being updated. The global estate is expected to be relaunched by the end of 2010.

“The Holiday Inn brand relaunch continues to gain momentum with over 1,200 relaunched hotels anticipated globally through September. Our success with this initiative reinforces our leadership position in the branded hotel category and further demonstrates our ongoing commitment to improving quality and consistency at our over 3,300 properties around the world,” said Kevin Kowalski, senior vice president, Global Brand Management, Holiday Inn Brands. “The Key Card Hotel is a fun and interactive way to showcase the changes happening at our hotels and is the only structure of its kind to ever be created by a hotel brand.”

The 400 sq. ft. “Key Card Hotel,” built by world record-holding Cardstacker Bryan Berg, includes a guest bedroom, bathroom and lobby, all fully equipped with life-sized furniture made out of Holiday Inn key cards.

The largest card structure Berg has ever built, the Holiday Inn “Key Card Hotel” will be open to the public until 21 September 2009 at the South Street Seaport in downtown Manhattan.

During the event, Bryan Berg will build a freestanding 9-ft replica of New York’s Empire State Building in the lobby of the “Key Card Hotel,” using Holiday Inn branded playing cards.

Berg said, “This is my largest cardstacking challenge to date and the only card creation I have ever made at full human scale, which is fitting since Holiday Inn is one of the largest and most successful brands in the hotel industry. I think it’s a great way to celebrate relaunching 1,200 Holiday Inn hotels globally.”

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