Win 100 Carats of Diamonds at Dubai Summer Surprises

As part of the festivities during Dubai Summer Surprises (DSS), The Dubai Mall has launched an extravagant “Win 100 Carats of Diamonds” campaign.

For every AED 200 spent at any retailer at The Dubai Mall, or Souk Al Bahar shoppers can receive a scratch and win card from any Guest Services desk for the chance to win a dazzling half carat diamond - instantly.

Worth approximately US$3,000 (AED 11,010) each, 200 individual half carat diamonds will be given away, for a combined total of 100 carats. This promotion will run exclusively for The Dubai Mall and Souk Al Bahar shoppers until August 14, 2009.

“The Win 100 Carats of Diamonds promotion offers our valued shoppers the exciting opportunity to win instantly, creating an element of surprise and adding to the overall festivities of Dubai Summer Surprises,” said Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group. “Each of our diamonds is authenticated by the International Gemological Institute (IGI), and guaranteed to be of the highest quality. Throughout summer, visitors and residents of Dubai can expect a full calendar of rewarding shopping incentives and events to be rolled out at The Dubai Mall and Souk Al Bahar.”

In addition to the scratch and win cards, shoppers who spend AED 200 or more will also receive a Surprising Millions raffle coupon for the chance to win up to AED 5 million in prizes as part of the Dubai Shopping Malls Group summer promotion. With draws held weekly throughout DSS, prizes include passes to The Dubai Mall’s leisure attractions including Dubai Aquarium & Underwater Zoo and the Dubai Ice Rink.

The Dubai Mall currently has over 900 retail outlets including several flagship or debut stores of leading global brands. Anchor department store Galeries Lafayette, one of France’s leading lifestyle retailers, has opened, marking its entry to the Middle East market. Bloomingdale’s, America’s leading department store is another key anchor store, to open in 2010.

Friends and family can dine at their choice of 160 F&B outlets at The Dubai Mall, or Souk Al Bahar’s extensive waterfront promenade restaurants. Leisure options at the mall include Dubai Aquarium & Underwater Zoo, the Olympic-sized Dubai Ice Rink and The Waterfall. More entertainment avenues including KidZania, SEGA Republic, and the 22-screen Reel Cinemas will open at The Dubai Mall later this year.

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