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Sabre launches SabreSonic Customer Sales and Service Solution

Travel News Asia Latest Travel News Podcasts Tuesday, 9 September 2008

Sabre Holdings has launched its SabreSonic Customer Sales and Service (CSS) solution. SabreSonic CSS is the result of a broad-scale, multi-year financial investment plan that spans Sabres comprehensive travel commerce portfolio. The launch is in conjunction with the rollout of the first components of SabreSonic CSS, which are being used at airlines today, such as pay-for-seats capabilities across all distribution channels. Additional modules of SabreSonic CSS will be continuously rolled out to airlines over the coming months.

Through SabreSonic CSS, Sabre is providing airlines with real choices in systems that fully leverages technology and creates business value while being flexible enough to drive revenue generation once adopted, said Tom Klein, group president of Sabre Airline Solutions and Sabre Travel Network. These are the kinds of  solutions airlines are asking us to deliver. SabreSonic CSS is a unique solution that will deliver significant value to our customers - there is nothing in the market like it.

SabreSonic CSS complements SabreSonics already high-performance capabilities, available today, such as leading graphical user interfaces, reservations with full customer insight, airline alliance and partnering tools, complete departure control, inventory, online booking, shopping, pricing, and interline e-ticketing hub.

Current SabreSonic customers will see continued growth in the value of their reservations system as they add the specific SabreSonic CSS components that best fit their business model to achieve increased revenue.

SabreSonic CSS will continue to evolve its offerings and capabilities over the next three years, bringing each new module to the marketplace as its completed, allowing all customers the option to augment their current systems, or replace it with SabreSonic CSS components in the timeframe they choose.

SabreSonic CSS also provides airlines flexibility, through a natural language rules-system, to:

- Use inventory controls that adapt to numerous changes in the selling environment

- Sell and fulfill merchandising options and branded fares across every distribution channel by using a real-time customer value score to easily provide differentiated service to each customer.

Travellers today want the best travel experience possible that fits the needs of each trip they take whether it is a lavish vacation abroad or a budget-conscious business trip, Klein said. SabreSonic CSS allows airlines to meet these customer demands.

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