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Qatar Airways launches New Global Advertising Campaign

Travel News Asia Latest Travel News Podcasts Friday, 4 July 2008

Qatar Airways has launched a brand new global television, print and online advertising campaign focusing on its key attributes as a premium brand and adopting the new tagline, The worlds 5-star airline.

The move comes as Qatar Airways launches a brand new global identity with emphasis on the name Qatar in large bold letters to reflect the country as a leading world aviation hub.

The brand communications campaign includes three new 30-second television commercials showcasing the airlines best attributes award-winning hospitality, cuisine and international network with particular emphasis on Qatar Airways exclusive Premium Terminal at Doha International Airport and the gourmet inflight cuisine.

The commercials were shot on location in far flung destinations including Thailand, India, United States, Italy, Qatar and China. They are being aired on leading television networks including CNN International, Al Jazeera International and BBC World and complement a print campaign across prestigious newspapers and magazines worldwide. Qatar Airways is also sponsoring the highly-acclaimed financial news channel CNBC Worldwide Exchange with the new-look advertising campaign.

The airline has simultaneously launched its global online branding campaign across several websites, including Bloomberg, CNN International, BBC World and Yahoo!

In addition, the airline has produced a series of dynamic 360 degree online vignettes showcasing the crme de la crme of the airlines products. The stylish imagery offers 360 degree views of selected elements of the Qatar Airways travel experience, allowing travellers discover the airlines award-winning services with the click of a mouse from the comfort of their home or office.

Qatar Airways Chief Executive Officer Akbar Al Baker said the new campaign reflected the great strides the national airline of Qatar had made in such a short few years since its launch.

Qatar Airways was formed in 1997 and so much has happened with the airline and the industry since its creation, he said.

We have developed and evolved into an airline of choice. But there is no room to rest on our laurels, which is why we have to maintain our strong position in the market and project our best attributes to the travelling public.

Our new global campaign aims to further strengthen our position as an airline of choice and we are confident viewers and readers will be able to  connect with the campaign giving them a feeling of being part of the Qatar Airways travel experience.

Qatar Airways operates a young and modern fleet of 62 Boeing and Airbus aircraft to 83 cities across Europe, Middle East, Africa, Indian subcontinent, Far East and North America. The airline currently has orders for more than 200 aircraft worth over US$30 billion.

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