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SLS Hotel at Beverly Hills opens for Business

Travel News Asia Latest Travel News Podcasts Tuesday, 4 November 2008

Starwood Hotels & Resorts has opened the 297 room Philippe Starck-designed SLS Hotel at Beverly Hills, A Luxury Collection Hotel.

Created by some of the world's most talented minds, SLS features exclusive designs and custom furnishings by Philippe Starck, a culinary program crafted by Spanish Chef Jose Andres, custom-curated retail by Moss and Pascal Humbert-designed uniforms. SLS Hotel at Beverly Hills is operated under a management agreement with Starwood Hotels & Resorts Worldwide, Inc., as part of The Luxury Collection Hotels & Resorts.

Design mastermind Philippe Starck has created the look and feel of SLS under a 15-year design exclusive with SBE for the U.S., Caribbean and Mexico. SLS Hotel at Beverly Hills features a unique dual guest lobby concept where one caters exclusively to hotel guests, while the other is a lively, multi-faceted public dining and retail environment called The Bazaar by Jose Andres.

Exclusively for SLS, Starck has also designed a collection of high-end furniture which is being manufactured by SLS partner, Cassina Contract, and is available for sale through the hotel. Collaborating with Starck on the design and creation of  SLS is SBE Chief Creative Officer Theresa Fatino, who directs all aspects of SBE's marketing, environmental, interior and graphic design, and orchestrates such vital brand touchstones as operating supplies, staff attire, ambient music, and retailing.

The Bazaar also features a revolutionary and innovative "shop without walls" retail concept curated by Moss, a renowned New York City-based design purveyor and trailblazer. SLS guests will be immediately engaged in the "windowless" shopping experience in The Bazaar, where objets d'art reminiscent of items found in the grand hotels of Europe from the 18th and 19th century are displayed in a series of free-standing glass vitrines. Additionally, SBE partnered with French fashion designer Pascal Humbert to create a distinctive uniform collection for SLS hotel ambassadors. The SLS uniforms consist of 80 separate styles in neutral tones, with modernistic details and characteristics that establish and define each position within the hotel.

The property includes seven "Lifestyle Suites" which offer built-in Kinesis Personal fitness equipment by leading Italian manufacturer, Technogym. Specialized trainers provided by celebrated fitness guru Harley Pasternak are available on call to hotel guests looking to enhance their travel fitness regime.

"The opening of SLS Hotel at Beverly Hills is incredibly exciting for me and all of us at SBE, for it represents the culmination of over four years of creation and planning, but is really only the first step in our expansion plans for the SLS brand," said Sam Nazarian, CEO and Founder, SBE. "Combined with SBE's already successful  development and operation of some of the country's hottest restaurants and nightclubs, the addition of SLS represents an incredible and matchless synergy. SBE's Katsuya, XIV, Foxtail, Hyde Lounge, S Bar, Area, and The Abbey have all become wildly popular destinations for Los Angeles' A+ list, and additional U.S. locations for these brands are already in the works, including possible outposts at future SLS properties. SLS guests will thus be able to enjoy not only incredible hotels but also fantastic restaurants and nightclubs, and receive preferential access at each establishment."

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