Starwood launches Quadruple Points aloft Promotion

In celebration of the opening of the first aloft hotel and in recognition of aloft being the eighth brand to join the Starwood Preferred Guest (SPG) loyalty program, SPG members can earn an unprecedented 8 Starpoints for every U.S. dollar spent (quadruple the base earning) when they register and then book and stay at any aloft hotel worldwide until December 31, 2008.

Members of the SPG program currently earn two points for every dollar spent at any participating Starwood hotel. This bonus promotion will allow SPG members who register for the offer to quadruple their earned Starpoints for aloft stays. Gold and Platinum members will continue to earn one additional bonus point based on their elite status bringing their earning to an attractive nine Starpoints for every U.S. dollar spent.

After racking up their Starpoints, SPG members can redeem their points for free nights with no blackout dates at more than 860 hotels and resorts worldwide. Starpoints can also be transferred to miles on more than 30 airlines and to bid for once-in-a-lifetime experiences through the SPG Moments program.

aloft hotels are aimed at the younger, hipper, tech-savvy guest, delivering loft-inspired social spaces and guestrooms, enhanced technology services, landscaped outdoor spaces and a lobby with a bar and pool table which transforms from a playful place or quiet space by day to an eclectic, electric social scene at night.

aloft rooms feature nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the aloft room is the comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss spa. Each aloft room is also a combination high-tech office and entertainment center, featuring complimentary wired and wireless internet access and a one-stop connectivity solution for plugging in multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops – which are linked to a 42” flat panel LCD television for optimal sound and viewing.

More than 18 aloft hotels are scheduled to open between June 2008 and December 2008, providing SPG members many opportunities to take advantage of this special offer.

The first aloft hotels are scheduled to open in Chicago O’Hare, IL, Minneapolis, MN, and Philadelphia Airport, PA, Lexington, MA., Ontario-Rancho Cucamonga, CA, Rogers-Bentonville, AR as well as Montreal Airport and Beijing, China. More than 50 aloft hotels are scheduled to open in 2009 including Brooklyn, NY, Denver International Airport, CO, Dallas, TX, Atlanta, GA, Las Vegas, NV and Toronto, Canada. The aloft brand has already announced more than 88 development projects in more than eight countries.

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