Starwood signs New Westin Hotel in Japan

Starwood Hotels & Resorts has signed an agreement with Mori Trust Co., Ltd. to open a new-build Westin hotel in Sendai, Japan. Scheduled to open in 2010, The 287-room Westin Sendai will occupy a 37-story tower at the heart of the city’s thriving business district.

The Westin Sendai will be located in the city’s lively downtown on Higashi-Nibandori Street, within walking distance to the offices of several large corporations. The hotel will anchor a highly anticipated, mixed-use development located in what will be the tallest building in the northern Kanto region. Known for its beautiful scenery, tree-lined streets and museums, the fast-growing city of Sendai also offers visitors a wide selection of world-class restaurants, sleek shopping malls, arcades and traditional markets. Leading area attractions include the many islands of Matsushima Bay, the Zaou Mountains, hot springs and the annual Sendai Tanabata Festival.

Starwood currently operates five Westin hotels in Japan, as well as seven Sheraton properties. The company expects to introduce new W, Westin, St Regis and Sheraton hotels in Japan in the next several years.

The hotel’s guest rooms will offer updated technology, flat-screen televisions, a well-designed work area and the signature Westin Heavenly Bed and Heavenly Bath. For further pampering, guests and residents will be able to choose among a menu of relaxing treatments at The Heavenly Spa by Westin. Additional facilities will include two restaurants and a lounge, five banquet rooms, a wedding chapel, fitness center and more than 5,000 square feet of state-of-the-art meeting and function space.

Drawing more than 57 million tourists in 2007, Sendai is the capital of the Miyagi prefecture and the largest city in Tohoku, the northeastern region of Japan. The city is approximately one hour and 40 minutes from Tokyo by Bullet train, and easily accessible via direct flights from top destinations in Asia Pacific including Beijing and Shanghai, Taipei, Seoul, and Guam.

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