Travel Industry News at TravelNewsAsia.com since 1997. Interviews, podcasts, videos, pictures and more

 

Delta Air Lines and Northwest Airlines Merge

Travel News Asia Latest Travel News Podcasts Thursday, 30 October 2008

Delta Air Lines and Northwest Airlines merged on Wednesday, creating a global airline which serves nearly all of the worlds major travel markets.

The new airline, called Delta and headquartered in Atlanta, will begin its first day as a combined company with a commitment to delivering excellent service to customers in 66 countries and more than 375 worldwide cities more than any other airline; with a dedicated base of approximately 75,000 worldwide employees; and with a best-in-class cost structure and strong liquidity balance that better positions the company to adapt to the weakening global economy.

The airline industry faces a very difficult economic environment around the world and this merger gives Delta increased flexibility to adapt to the economic challenges ahead, said Delta CEO Richard Anderson. With much of the work to bring our airlines together well under way, the new Delta will be at the front of the pack in achieving the benefits of consolidation and is well positioned to navigate the tough waters ahead in a difficult economy.

With the completion of the merger, Northwest Airlines is now a wholly owned subsidiary of Delta. Customers should continue to check-in and do business directly with the airline operating their flight just as they did before the merger. Delta will continue operation of the airlines separate web sites as well as the two airlines reservations systems and loyalty programs.

The companies, and customer benefits, will be integrated over the next 12-24 months. Details of the integration and benefits include:

- The addition of Deltas code to nearly all of the Northwest system by the end of 2008, creating thousands of additional connecting opportunities.

- Immediate complimentary upgrade reciprocity for elite members of both airlines loyalty programs, with airport lounge reciprocity continuing as usual.

- The launch of a fully consolidated worldwide flight schedule in advance of summer 2009.

- The introduction of elements of Deltas brand throughout the Northwest system beginning in spring 2009, including Deltas popular Richard Tyler designer uniforms, Deltas livery, signature cocktails, enhanced in-flight entertainment and other onboard amenities.

- The consolidation of the Delta and Northwest loyalty programs, ultimately including the ability to combine miles from SkyMiles and WorldPerks accounts at a one-to-one ratio.

- The full integration of Delta and Northwest websites, kiosks, and customer-facing technology to ensure a consistent worldwide travel experience.

Delta has already invested significant resources to ensure a seamless transition for customers, including receiving clearance from the Federal Aviation Administration (FAA) of the airlines plan to achieve a Single Operating Certificate over the next 14-16 months; adding extra staffing and technology at check-in counters and kiosks to provide added customer assistance; and posting complete merger information online to provide customers added assistance.

As a result of the merger, employees will share in the success of the new company through an expanded ownership share in the combined company. In the coming days, Delta will distribute an equity stake to substantially all U.S.-based employees with international employees participating through cash payments in lieu of stock.

"Ensuring our employees are able to share in the benefits of the merger from the beginning is a prime example of the Delta Difference," Anderson said. "By sharing ownership with Deltas people, we are not only recognizing the critical role employees will play in successfully integrating two customer-focused companies, we are also making good on a longstanding commitment that our employees will share in the success of the company."

Delta also has completed other key steps to ensure that employees benefit from the merger and are protected as the two companies workforces are combined. Specifically, Delta:

- Completed an unprecedented agreement with the Delta and Northwest units of the Air Line Pilots Association, Intl. (ALPA) on a joint contract that unifies both pilot groups under one pilot working agreement effective (today, Thursday, 30 October 2008). Additionally, the two pilot groups have agreed to a collaborative process that will achieve a combined seniority list;

- Committed that no frontline employees will be involuntarily furloughed as a result of the merger and that no hubs will be closed; and

- Implemented a seniority protection policy that ensures that frontline employees of both airlines will be provided seniority protection through a fair-and-equitable process.

The closing of the Delta-Northwest merger brings together two of the industrys most financially secure airlines. The transaction is expected to generate $2 billion or more in annual revenue and cost synergies from more effective aircraft utilization, a more comprehensive and diversified route system, and cost synergies from reduced overhead and improved operational efficiency. The company expects to incur one-time cash costs not exceeding $600 million to integrate the two airlines.

As approved by both companies stockholders earlier this year, Northwest stockholders will receive 1.25 Delta shares for each Northwest share they own. Based on Deltas closing stock price on 29 October 2008, this exchange ratio is the equivalent of $9.99 per Northwest common share.

In todays economic climate, this merger makes even more sense because we can capture $2 billion in annual synergies and build the foundation for profitable growth through improved revenues, a best-in-class cost structure and a strong liquidity position, said Edward Bastian, Deltas president and chief financial officer, and the new CEO and president of NWA. As we have proven, this is a different type of merger for the industry thanks to the complementary nature of the two airlines and the caliber of the people who will make this the most successful merger in airline history.

Delta closed the merger after receiving notice from the United States Department of Justice (DOJ) that it would not challenge the merger after reviewing its competitive impact. Earlier this year, the merger also received clearance from the European Commission.

Delta has also confirmed the members of its new Board of Directors, effective immediately. Delta Chairman of the Board Daniel Carp remains chairman while Northwest Chairman Roy Bostock becomes vice chairman. Other directors will include seven from Deltas Board Richard Anderson, John S. Brinzo, Eugene I. Davis, David R. Goode, Paula Rosput Reynolds, Kenneth C. Rogers, and Kenneth B. Woodrow, and four from Northwests Board John M. Engler, Mickey P. Foret, Rodney E. Slater and former Northwest CEO Douglas Steenland.

See other recent news regarding: Travel News AsiaPromotions, New Hotels, Northwest Airlines, Delta Air Lines

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from TravelNewsAsia.com. To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

     

Advertising
Advertising

 
Copyright © 1997-2022 TravelNewsAsia.com