St. Regis Hotels and Resorts prepares for Test Match at Historic Cowdray Park Polo Club in England

St. Regis Hotels & Resorts has signed a three year commitment to the “Sport of Kings” and launches its involvement with the inaugural St. Regis International Cup.

The St. Regis International Test Match, one of the most prestigious high goal polo matches in the world, will take place on Sunday, August 31, 2008, with England v Italy at Cowdray Park Polo Club surrounded by the historic ruins of Cowdray Castle in the beautiful rural West Sussex English countryside.

As the third and final match in the International Test Match series, in the English polo season, the St. Regis International Cup at Cowdray signals the kick-off of the St. Regis brand’s three-year commitment to the spectacular sport of international polo, as some of England’s best players and horses compete against an international team for the coveted St. Regis Cup.

Founded in 1904 by John Jacob Astor, St. Regis Hotels & Resorts has long been associated with the world of polo. At the turn of the century, polo matches on Governor’s Island in Manhattan were highlights of the New York social scene. This year saw a revival of that tradition when St. Regis sponsored the first polo match to be played on Governor’s Island in 67 years in May. In addition to Governor’s Island and the St. Regis International Cup at Cowdray, St. Regis is participating in polo in Palm Beach, Florida, Greenwich, Connecticut and Bridgehampton, New York throughout 2008.

St. Regis has partnered with longstanding polo-supporter and luxury brand Asprey to further enhance the experience for each polo spectator at the highly anticipated match. Renowned as one of England’s quintessential brands of luxury goods, Asprey has created an exclusive St. Regis International Cup trophy to be presented to the winning team following the August 31 match.

At the St. Regis International Cup, polo’s most discerning spectators will enjoy a VIP hospitality tent at the Cowdray Park Polo Club, hosted by The Lanesborough, a St. Regis Hotel, bringing a taste of the brand’s signature style to Polo aficionados.

See other recent news regarding: Travel News Asia, Promotions, New Hotels, Starwood, St. Regis