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British Airways launches BA Miles Option for Customers in Asia

Search ASIA Travel Tips .com Latest Travel News Send to Friend Thursday, 26 June 2008

British Airways customers in East and Southeast Asia, now have the option to earn and redeem either BA Miles, British Airways Executive Club’s global mileage currency, or oneworld Asia Miles.

The change in Executive Club membership means that all British Airways customers can enjoy the same frequent flyer programme rewards. Customers can take advantage of the scheme and start collecting BA Miles by simply quoting their Executive Club membership number when booking a flight with British Airways or one of its airline partners.

Customers who wish to continue collecting and redeeming Asia Miles on British Airways flights, can still do so by quoting their Asia Miles membership number when booking flights. 

“This change has been implemented in response to feedback from our Executive Club members,” said Steve Limbrick, British Airways Regional General Manager, South East Asia. “Our aim is to ensure that all of our customers experience the full range of benefits available to them as Executive Club members.”

 “What’s more, customers can also take advantage of the programme by earning BA Miles when booking hotels, car hire and even shopping, through the services of our extensive network of business partners,” Limbrick added. “However, we understand the need for choice and flexibility, and our oneworld Alliance membership allows those who wish to use Asia Miles instead, to continue doing so.”

In addition to giving customers a choice in mileage programmes, travellers on British Airways can now also earn even more miles than they before. Customers travelling in First Class will earn 200% of miles flown (from 150%), Club World 150% (from 125%) and World Traveller Plus premium economy 125% (from 110%).

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