Hospitality Marketing Leaders meet with MMH Students in Singapore

As part of a series of roundtable events, the Cornell-Nanyang Institute of Hospitality Management paired up with the Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific chapter in Singapore last week to bring together heads of marketing and sales from some of the leading hotel chains and suppliers in Asia Pacific to meet with students of the Masters of Management in Hospitality (MMH) program.

It was debatable as to who enjoyed the session more – the industry heads or the students. “I thoroughly enjoyed the day. It is certainly a stimulating balance of components to bring industry into the academic environment and to think of the future as the next generation was also present,” observed Graham Carder, Vice Present of Sales and Marketing - Asia Pacific Division for Hyatt International.

“It was absolutely worth the visit” said Paul Southey, of TravelCLICK, who flew from Australia to attend the event. He continued, “The opportunity to be in the room with likeminded leaders in the industry and openly discuss challenges and issues validates your decisions at work, or opens your mind to new aspects.”

The 2009 intake of MMH students at CNI observed the round table discussion and students were given several opportunities to network with the leaders, who included representatives from UOB Travel Planners, The Ascott Group, Banyan Tree Hotels and Resorts Rendezvous Hotels International, Movënpick and Expedia.

A recent graduate was also given an opportunity to present her research case study about travel agent loyalty programs to the roundtable participants. The students showcased their work through the roundtable sessions in order to exemplify the caliber of their education at CNI to industry heads.

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