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SAS Group provides access to content through Amadeus

Travel News Asia Latest Travel News Friday, 21 March 2008

SAS has confirmed that travel agents using Amadeus will have access to the full range of fares offered by SAS, Wideroe, Blue1, and Spanair with no surcharge.

"We believe in the efficiency of the travel agency channel as a key part of our distribution strategy," said Robin Kamark, Senior Vice President, Airline Commercial, SAS Group, "That is why we are making a commitment today that travel agencies will have access to our full range of fares through Amadeus."

SAS Group's schedules, fares, last seat availability and associated inventory available through the Amadeus system will be the same as content offered in:

- any internet website, including the airline's own website
- the airline's own sales network
- any other distribution provider

"Across Europe we are seeing airlines increasingly interested in establishing a stable relationship with their distribution partners, in particular the travel agency channel which brings them so much high-yield business," added Frdric Spagnou, Vice President, Airline Business Group, Amadeus.

Amadeus now has content agreements, providing access to airline content with no surcharge in Europe, covering over 100 million bookings, which represents over 70% of European airline bookings sold by Amadeus travel agencies in Europe.

See other recent news regarding: Travel News Asia, Amadeus, GDS, SAS

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