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British Airways working with forpeople and tangerine to redevelop First Class Cabins

Travel News Asia Latest Travel News Podcasts Monday, 18 August 2008

British Airways has brought together two of Britains leading design consultancies, forpeople and tangerine, to take their First Class cabins to new heights of customer luxury and service.

Forpeople has an impressive legacy in the luxury travel sector including work for Aston Martin and Jaguar. Working with BAs design management team, they have responsibility for the overall creative direction of the project including the key aspects of the brand, product and service elements.

Tangerine, the agency that British Airways used to develop its fully flat bed in business class, is once again bringing their intelligent design approach and past experience to bear on the First cabin layout and seat design.

Neal Stone, British Airways design manager, said, Were very excited to be redeveloping our flagship brand and wanted to work with the design industrys top minds to produce the best cabin possible.

We chose forpeople based on their pedigree in developing luxury products. They understand this high-end audience and design with their  needs and wants in mind. Their attention to detail is second to none, and we felt they could bring creative ideas to all aspects of the First class travel experience.

Tangerines innovative and open-minded view of how to make the best use of space and create comfortable and clever seating solutions meant we turned to them again to make the most of our First class cabin.

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