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Jumeirah Group's New Brand Name for China

Travel News Asia Latest Travel News Tuesday, 18 March 2008

Jumeirah, the dynamic Dubai-based luxury international hospitality management group and member of Dubai Holding, has unveiled its Chinese brand name - Zun Ya. In August 2008 the Jumeirah HanTang Xintiandi will open in Shanghai - the Jumeirah Groups first hotel in China and flagship property in the Asia Pacific region.

Jumeirahs Chinese name was unveiled in Xintiandi, the popular lifestyle and dining area in Shanghai, where the Jumeirah HanTang Xintiandi will open. The Chinese name is not only phonetically similar to Jumeirah, but also captures the essence of the brand in its Chinese meaning.

The character Zun conveys prestige and great respect and reflects Jumeirahs vision to offer travellers some of the worlds most esteemed hotels, such as the iconic Burj Al Arab in Dubai. Ya exemplifies culture and refinement and Jumeirahs position as a luxury hotel group.

Well known actor Mr Hu Jun said, The character Zun has its roots in traditional Chinese culture, in which Zun signifies a beautifully crafted chalice filled with vintage wine. And the upper section of the Zun character is Qiu which means Emirate in Chinese a fitting connection to the tradition of hospitality born in Jumeirahs home county, the United Arab Emirates.

In Chinese, Ya denotes elegance, and has its roots in Chinas first poetry anthology, the Shi Jing. It is a good character that always refers to something unique and upscale. Ya can also signify the pursuit of freedom and individuality, added Ms Zhao Wei, a prominent actress.

Mr Serge Zaalof, Senior Vice President of Jumeirah Group, Asia Pacific said, Our Chinese name is an important part of building the Jumeirah brand in China; it reflects our deep commitment to the market. We are confident that these Chinese characters help our Chinese guests understand Jumeirah. With the opening of Jumeirah HanTang Xintiandi in August, they will soon be able to experience the glamour and splendour of Zun Ya for themselves.

See other recent news regarding: Travel News Asia, Jumeirah, Dubai, Jumeirah HanTang Xintiandi, Shanghai

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