Travel Industry News at TravelNewsAsia.com since 1997. Interviews, podcasts, videos, pictures and more

 

Starwood appoints Phil McAveety as Chief Brand Officer

Search ASIA Travel Tips .com Latest Travel News Send to Friend Monday, 12 May 2008

Starwood Hotels & Resorts has appointed Phil McAveety as Chief Brand Officer. In his new role, McAveety, 41, will serve as a member of Starwoods Senior Leadership Team and will report to Frits van Paasschen, Starwoods President and Chief  Executive Officer. McAveety will be responsible for all aspects of marketing and brand performance worldwide for Starwood and its nine renowned brands including Le Meridien, Westin, Sheraton, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Aloft and Element. He will also oversee the companys loyalty program, Starwood Preferred Guest; Public Relations; Market Research; Creative Services; Interactive Marketing and Partnership Marketing.

McAveety has more than 20 years of experience in brand development, brand communications, marketing and advertising from a number of international brand-led companies and most recently served as Global Brand Director for Camper International in Mallorca, Spain where he developed the companys overall strategic business and brand growth plan. Prior to joining Camper International, McAveety spent nine years with Nike Inc. in several positions, including Vice President of Marketing for Nike Europe, Middle East and Asia (EMEA) where he managed all marketing functions leading a team of more than 400.

Before joining Nike in 1997, McAveety spent eight years with Leo Burnett International in a variety of roles, providing integrated communications services for numerous world-renowned brands, including Procter and Gamble, Coca-Cola, BMW, Four Seasons International Hotels and United Airlines. McAveety has lived and worked in the UK; Hong Kong; Portland, Oregon; Portugal; The Netherlands and Spain.

McAveety earned an AMP from Harvard Business School and a BA in Economic History from Exeter University. He will be based in Starwoods company headquarters in White Plains, NY.

See other recent news regarding: Travel News AsiaPromotions, New Hotels, Starwood

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from TravelNewsAsia.com. To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: https://www.travelnewsasia.com/travelnews.xml and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

     

Advertising
Advertising

 
Copyright © 1997-2022 TravelNewsAsia.com