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Macau Government Tourist Office appoints Hume Whitehead as UK and Irish Representative

Travel News Asia Latest Travel News Podcasts Wednesday, 10 September 2008

The Macau Government Tourist Office (MGTO) has chosen Hume Whitehead Limited to raise the destinations profile, communicate key messages and increase visitors from the UK and Irish markets.

The agencys focus will be to ensure that the destination becomes a must visit on any Far East holiday, as well as the perfect location for business events and conventions. From the cultural appeal of the historic centre of Macau, a UNESCO World Heritage Site, to a wide-ranging programme of year round events and more recent developments such as state-of-art resorts, casinos and convention and entertainment facilities, Macau is evolving into one of the worlds most vibrant destinations.

As well as high profile media activities to raise awareness and understanding of Macau amongst consumers, Hume Whitehead will work closely with the travel industry to increase distribution of Macau tourism programmes and increase sales through a range of partnership marketing campaigns.

The UK market is one of the most important outbound travel markets in the world and we are confident that Hume Whitehead's extensive experience and contacts will help us put Macau firmly on the map with UK and Irish consumers said Mr. Joo Manual Costa Antunes, director of the MGTO.

Sue Whitehead, director and co-founder of Hume Whitehead, said, We are absolutely delighted to have been appointed to support Macau at such an exciting time and look forward to working with the MGTO team to promote the destinations multi-dimensional attractions. Macau has something for everyone, a message we will be working hard to communicate over the forthcoming months.

During the first seven months of this year, Macaus visitor arrivals reached 17.6million, an increase of 18.5% compared with the same period of 2007. Amongst this figure, Macau recorded more than 1.8 million international visitors, showing a 43.4% increase over the same period last year. The United Kingdom is the one of destinations premier European source markets, with 77,973 visitors last year, a growth of 36.5%.

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