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Four Points by Sheraton Taps Four Finalists for Chief Beer Officer Post

Travel News Asia Tuesday, 6 March 2007

Four Points by Sheraton has found four ale aficionados to compete for the coveted position of Chief Beer Officer (CBO). Though the four finalists successfully beat out over 7,000 applicants to reach this point, they now have only two weeks to show Four Points and the beer loving public that they are ready to be the worlds first-ever CBO and take their seat in the executive suite.

And just who will occupy the coveted corner office? Will it be the creator of Bourbon Barrel aged Amber Ale served on nitro? Or the finalist whos license plate reads kegmstr and has visited hundreds of breweries around the world? Could the executive suites newest occupant be a self-proclaimed househusband who just visited his 300th brewery? Or will it be the 27-year old who decorates his house with beer barrels?

Once chosen and in office, the CBO will act as an independent, part-time consultant for the hotel chains newly-launched Best Brews program and help cultivate, curate and promote the programs offerings at brewery tours, beer festivals, and on bar stools across the country.

Help Choose the Worlds First CBO

Four Points is inviting beer lovers around the world to help select the first-ever CBO. The winner will be determined not only by a panel of judges, but also by the amount of votes his/her video application and personal profile receive online. Beer buffs can vote for their favorite finalist at: www.fourpoints.com/cbo.

Though they have vastly different backgrounds and personalities, all four applicants demonstrated a true love for, and thirst-hand knowledge of beer.

With two finalists hailing from California, it looks like the state can no longer just be considered wine country. Brad Ruppert from Huntington Beach might be a Certified Information Systems Security Professional, but hes also clearly qualified to talk about Best Brews extensive beer portfolio, having consumed 2,800 different beer varietals in the past decade and visited 340 breweries/brewpubs in 19 countries. Web developer Chris Nelson, meanwhile, holds hops close to his heart in Carmel Valley, with two dachshunds named Porter and Stout. Nelson has spent immeasurable hours in a bar where his wife worked in order to sample their local beers and of course to spend more time with his spouse.

Although she keeps busy as Brewmaster at Squatters Pub Brewery, Jennifer Talley is also the Research and Development Director at the Salt Lake Brewing Company in Utah. In her spare time, she attends numerous beer festivals and has received several medals from the Great American Beer Festival and World Beer Cup.

I believe this to be the craft brewing revolution, and it has been my mission in life to spread our gospel wherever I can, said Talley. The Best Brews program has a strong emphasis on crafts, and so I immediately jumped at the chance to apply when I heard about the CBO opening its a dream job.

Last but certainly not least, Scott Kerkmans from Phoenix, Arizona, has dedicated both his private and personal life to beer. This former Head Brewer / Brewery Manager has spent the past year starting and growing a national lifestyle magazine dedicated to beer and beer culture, in which he reviews this glorious libation on a weekly basis.

Were thrilled to have four amazing finalists their passion for beer is truly unparalleled, said Four Points Senior Vice President Hoyt Hops Harper. This will be a difficult decision for us, so we encourage everyone to go online, vote for their favorite and help us pick our new CBO.

Four Points received more applications for this opportunity than any other job in the brands history. Since the position was announced in mid-November, the diverse pool of over 7,000 applicants represented six continents, all 50 states, Washington DC, and Puerto Rico. MBAs (both Masters of Business and Beer Administration), self-proclaimed beer snobs, certified beer judges, beer journalists and hundreds who have traveled the globe in search of the worlds best brews have all applied for the position.

See other recent news regarding: Starwood, Four Points by Sheraton, Beer

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