Starwood signs aloft hotels in Beijing, Bangkok and Sydney

Travel News Asia Tuesday, 3 July 2007

In Asia Pacific, Starwood Hotels & Resorts much-anticipated new lifestyle brand, aloft hotels, has so far announced hotels in Beijing, the capital city of China; in Sydney, Australia's economic powerhouse; and now its first hotel in Southeast Asia - aloft Bangkok - Sukhumvit 11.

Developed by Khamin Development Co., Ltd, the 308-room aloft Bangkok will offer visitors a refreshing alternative to current lodging options when it opens in 2010. aloft Bangkok will be part of a 31-story mixed-use development designed by Inter Akitech. The hotel's facilities will include over 180 square-meters of meeting space, a spa, a full service restaurant and bar w xyz, re:charge fitness center and splash indoor swimming pool. The hotel will be centrally located on Sukhumvit Road and will provide travelers easy access to the commercial and entertainment districts of Bangkok.

aloft Beijing will be part of an integrated mixed-use complex including offices, residential building and the recently signed Four Points by Sheraton Beijing, Haidian. Creating a refreshing oasis for travelers, the 200-room aloft Beijing will be located in Haidian district, a major information technology hub in Beijing with proximity to the Haidian government district, major universities and research institutes. The hotel's facilities will include 360 square-meters of meeting space, re:charge fitness center, splash indoor swimming pool and three restaurants.

The first aloft hotel in Australia, aloft Sydney Airport will be conveniently located within 1 mile of the Sydney International Airport in Sydney, Australia's economic powerhouse and world renowned tourist destination. aloft Sydney Airport will include 161 guestrooms, approximately 60 to 80 square-meters of meeting space, a self-service food and beverage pantry, re:fuel by aloft, offering sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.

"aloft has the distinction of being the most successful global brand launch in the industry with over 50 contracts signed in the first year of its introduction," said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. "We have worked closely with key developers and guests across Asia Pacific to customize our prototype and signature features specifically for this market, to create an efficient product that guests will love. We are excited to be introducing aloft to Asia Pacific and are looking forward to introducing more aloft hotels to other cities in the near future."

The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

The first aloft hotels are targeted to open in 2008.

See other recent news regarding: aloft hotels, Starwood, Bangkok, Beijing, Sydney

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