Starwood Privilege offers Reciprocal Benefits to members in Asia Pacific, Europe, Africa and the Middle East

Travel News Asia Wednesday, 29 August 2007

Starwood Privilege, the loyalty membership program by Starwood Hotels & Resorts, now offers its members in Asia Pacific, Europe, Africa and Middle East reciprocal benefits that can be enjoyed at its participating hotels and resorts in these regions. This means Starwood Privilege members in Asia Pacific can enjoy dining privileges and accommodation benefits at Starwood hotels in Europe, Africa and Middle East and vice versa.

The reciprocal benefits include core food & beverage and accommodation discounts along with any additional promotional offers. The benefits do not include any transference of additional tactical local vouchers, benefit certificates or complimentary nights that may be applicable to the local program.

"In line with our strategy to further strengthen the value of the Starwood Privilege membership, we are delighted to offer our loyal members across these regions the opportunity to enjoy reciprocal benefits. This means more dining and accommodation options for our members, and greater opportunities to enjoy cuisine and cultures as diverse and as flavorful as the destinations they visit," said Lisa Miller, Director of Loyalty and Partnership Marketing for Starwood Hotels & Resorts, Asia Pacific.

Starwood Privilege program is a dining and accommodation membership program introduced in 1987 and now includes over 128 participating hotels and resorts across 33 countries. Members pay an annual subscription fee and can enjoy dining and accommodation discounts as well as access to special promotions at participating Starwood hotels and resorts.

See other recent news regarding: Starwood, Hotels, Loyalty, Miles

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