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Tiger Airways appoints Kingsmen Ooh-media to Market New Media Advertising Opportunities

Travel News Asia Friday, 27 April 2007

Tiger Airways has appointed ambient advertising specialists Kingsmen Ooh-media to market its aircraft and internal advertising opportunities. Ambient or New Media advertising involves the use of external as well as internal communication opportunities to reach out to a target audience.

Kingsmen Ooh-media will represent Tiger Airways in marketing its ambient media sales channels around the Asia Pacific region. This appointment allows Tiger Airways to leverage on Kingsmen Ooh-medias strength in this new media marketing to tap all possible aircraft advertising opportunities.

New Media advertising is the latest buzz word for marketers. Tiger Airways has an exciting media solution for marketers who are looking for new frontiers in advertising opportunities, companies now have the opportunity to brand an entire aircraft with its corporate colours and communicate its commercials to a captive audience on-board flights said Chief Marketing and Commercial Officer Rosalynn Tay.

Kingsmen Ooh-media has already built a strong reputation for being an outdoor advertising specialist. We are excited about this fantastic opportunity to market an exciting media that is well-established in Europe, America and Australia, and is finally available in Asia with Tiger Airways, said Kingsmen Ooh-media Director, Danny Lim.

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