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Hong Kong Tourism Board voted Best Asia Pacific Tourist Board

Search ASIA Travel Tips .com Latest Travel News Thursday, 22 November 2007

The Hong Kong Tourism Board UK office has been voted Best Asia Pacific Tourist Board in the British Travel Awards 2007. The awards invited both industry professionals and the public to cast their votes.

HKTB Chairman The Hon James Tien said that the Board was greatly honoured by the accolade. Since our UK office in London came into existence in 1972, weve been working closely with the British travel trade to promote Hong Kong, he remarked. Our recent strategy is to position Hong Kong as a hip and trendy destination, and winning the award shows how positively our promotions have been received by the UK travel trade and consumers.

The British Travel Awards rank among the annual highlights of the UK travel industry. During the first half of this year, industry professionals nominated the candidates for various categories. Members of the travel trade and the consumers were then invited to cast their votes online. Altogether more than 100,000 votes were collected for this years awards.

The award to the HKTB came only weeks after Hong Kong was voted Favourite Overseas City for the second year in a row in the UKs Guardian, Observer and Guardian Unlimited Travel Awards last month. The UK is Hong Kongs biggest single source of visitors in Europe. Last year, arrivals from the country reached a new high of 516,495, with a further increase of 20.3% recorded in the first nine months of 2007.

See other recent news regarding: Airlines, Aviation, Hotels, Hong Kong, Hong Kong Visitor Arrivals, Awards

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