Abacus launches Client Relationship Management Solution for Travel Agents

Abacus has launched Abacus ClientBase, a specialist solution to assist travel agents to generate customer loyalty and manage customer relationships. Abacus-connected travel agencies in Singapore, Malaysia, Indonesia, Philippines, Sri Lanka and India can subscribe to the solution.

Mr Brett Henry, Vice President of Agency Marketing, Abacus International said, "CRM systems have proven their success in many specialty industries that carry a huge profile of customer information. It is timely that travel agencies now have their own comprehensive yet easy-to-use tool like Abacus ClientBase to create more value from customer profiles by identifying new sales opportunities and helping them understand their customers better."

With rapid access to customer profiles, Abacus ClientBase enables travel consultants to better attend to customer preferences and queries. Moreover, they can easily create customer bookings by directly importing the customer profile into Abacus Whiz.

Travel agents have welcomed the launch of a genuine specialist CRM solution for travel agencies. Mr. Satrijanto Tirtawisata, CEO of PT Panorama Sentrawisata said the customisable marketing facilities within the new solution will help elevate their marketing campaigns to the next level.

"With this tool, we're able to take the first step in better understanding our blossoming and ever changing market, and begin to differentiate our products and services from the competition with offers that resonate with our target customer groups. Knowing the specific needs of the travel industry, we are amazed that Abacus ClientBase fits our business requirements so well right out-of-the-box, without expensive customisations. So much effort has gone into developing this affordable software to respond to the needs of the Agency and Travel Consultant," said Mr Tirtawisata.

Abacus ClientBase offers a number of benefits for customer-centric travel agencies:

- Identifies more business opportunities with quick and easy access to customer profiles at the click of a button
- Segments customers with execution and personalisation of marketing campaigns that target the right market
- Measures success by generating useful and meaningful reports to measure operational effectiveness
- Simplifies the trip management process by using a feature known as 'Res Card'
- Easily creates bookings by transmitting customer profile information to third party booking engines via Live Connect.

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