Strategic Partnership between Delivering Asia and ScottAsia Communications

Travel News Asia Wednesday, 18 July 2007

Delivering Asia Communications has entered into a strategic partnership with ScottAsia Communications to strengthen both firms ability to build brands and provide integrated communications and publishing solutions to Asias leading travel industry players.

The partnership gives ScottAsias clients access to a global database of travel agents and media. In turn, Delivering Asias clients can benefit from ScottAsias specialist database of media in Thailand and the Mekong region, said Mark Armsden, Director, Delivering Asia Communications.

According to PATA statistics, the travel industry in Asia Pacific has averaged growth of 6.2% a year for the last five years, with China, the Mekong region and India leading the way. However, Ken Scott, Managing Director of ScottAsia, warns that profitability for travel companies is far from guaranteed given the need to gain and retain market recognition and constantly upgrade products and service.

While some travel operators are doing well, said Mr Scott, they have to constantly fight for market share in a world where hotels, airlines  and tour operators are increasingly struggling to differentiate their brand from the competition. Purchasing decisions follow perception. Thats why impactful communications are indispensable.

See other recent news regarding: Delivering Asia, ScottAsia, Communications, Public Relations

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