New Mexico Tourism Department launches New Advertising Campaign

Travel News Asia Tuesday, 17 April 2007

From balloon fiestas to lava flow caverns, world-class skiing to pristine white sand fields, private spaceports to opera under the stars, New Mexico has a million amazing things to see and do. The state has long drawn tourists from near and far; now it has started attracting them from other worlds.

That's the creative idea behind the New Mexico Tourism Department's new ad campaign - "The Best Place In The Universe. New Mexico, Earth." - developed by M&C Saatchi LA. 

"People that have not visited often either have no idea or the wrong idea about New Mexico," said Michael Cerletti, Secretary of New Mexico Tourism Department. "We needed a highly creative ad campaign to cut through the clutter of tourism advertising and encourage folks to consider the uniqueness of New Mexico."

The integrated campaign includes two 30-second TV commercials (entitled "Taking Care of You" and "Personal Day"), as well as four print executions - "Tourists," "Mountain Bike," "Golf" and "Fishing," which will appear in magazines, on billboards, taxi tops, coffee sleeves, etc. The campaign directs consumers to a campaign web page, which includes a link to the New Mexico Tourism Department web site.

"The message is that New Mexico truly is the best place in the universe to visit," said Johnny Montoya, Tourism Department Advertising Director. "These ads will be unique and eye-catching; and they will increase the awareness of New Mexico as a vacation destination."

See other recent news regarding: Advertising, Tourism, Visitor Arrivals

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.



Copyright © 1997-2022